Privacy Policy

Last updated: April 5, 2026

BreatheFirst ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard information when you use the BreatheFirst app and website (breathefirst.netlify.app).

1. Information We Collect

We collect minimal information to provide our services:

• Mood data: If you use the mood tracker, your mood entries are stored locally on your device using localStorage. This data never leaves your device unless you explicitly share it.
• Email address: If you subscribe to our newsletter, we collect your email address to send weekly wellness content.
• AI chat messages: If you use the Calm AI companion, your messages are sent to our server to generate responses via the Anthropic Claude API. Messages are not stored after the response is delivered.
• Advertising (Android app only): The Android app shows ads from Google AdMob. Google may collect your device’s advertising ID, IP address, and how ads are viewed and tapped, to serve and measure ads. The iPhone app and the web app show no ads. We never share your mood history or chat messages for advertising.
• Usage data: We may collect anonymized analytics (page views, feature usage) to improve the app. No personally identifiable information is included.

2. How We Use Your Information

• To provide and improve our wellness tools and features
• To send you the weekly wellness newsletter (only if subscribed)
• To show ads in the Android app, which help keep BreatheFirst free
• To power the AI companion responses via the Anthropic Claude API

3. Data Storage & Security

Mood history and app preferences are stored locally on your device and are never transmitted to our servers. We use HTTPS encryption for all data in transit.

4. Third-Party Services

We use the following third-party services:

• Anthropic (Claude API) — powers the Calm AI companion. Anthropic Privacy Policy
• Google AdMob — ads in the Android app. How Google uses information from apps that use its services
• Netlify — website hosting and serverless functions. Netlify Privacy Policy
• BetterHelp — affiliate partner for therapist referrals (links marked with *). BetterHelp Privacy Policy

5. Children's Privacy

BreatheFirst is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it.

6. Your Rights

You have the right to:

• Access the personal data we hold about you
• Request deletion of your data
• Unsubscribe from our newsletter at any time
• Clear your local mood history within the app
• Limit ad personalization on Android: Settings > Google > Ads (the menu name varies by phone)

7. Data Retention

Newsletter email addresses are retained until you unsubscribe. AI chat messages are not stored after response delivery. Local device data (mood history, preferences) is retained until you clear it within the app or uninstall.

8. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify subscribers of significant changes via email. Continued use of BreatheFirst after changes constitutes acceptance of the updated policy.

9. Contact Us

For privacy questions or data requests, contact us at: privacy@breathefirst.com

Medical Disclaimer

BreatheFirst is a wellness tool for educational purposes only. It is not a medical device and does not provide medical advice, diagnosis, or treatment. Always consult a qualified mental health professional for mental health concerns. If you are in crisis, call 988 or go to your nearest emergency room.